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Black Friday Tips

Your Black Friday success depends on implementing a strategy that has staying power long after the holiday season. In this article, we outline 5 quick tips for Shopify merchants to guarantee a successful Black Friday, and immediate steps to transform your business.

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By Jess Erdman,
Content Marketing Lead

Holiday Checklist 2021

With growing uncertainties surrounding supply chain and shopper behavior, it's vital to have a strong eCommerce strategy for this holiday season. We built a holiday checklist for eCommerce to come out ahead this holiday season.

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Met Gala 2021 Looks

This year's Met Gala theme, America: A Lexicon of Fashion, was full of celebrity surprises. We used the YesPlz Style Filter to find similar outfits worn by celebrities in our tribute to the fashion event lovingly referred to as the "Superbowl of Fashion" by some fans.

By Jess Erdman,
Content Marketing Lead

Trend Report: Hyper-personalization

If you’re following the latest fashion tech trends, you’ve likely heard of hyper-personalization. But, how are brands using hyper-personalization to transform the customer experience? We explore hyper-personalization trends, and what it means for eCommerce.

By Jess Erdman,
Content Marketing Lead

Do's and Dont's to Improve eCommerce User Journey

We've rounded up our research at YesPlz to create a list of "do's" and "don'ts" for improving the eCommerce user journey. Based on real customer data, these tips can help transform the search and discovery experience for shoppers.

By Jess Erdman,
Content Marketing Lead

Trend Report: Fashion Tech and Digital Clothing

Fashion tech is here to stay. In this article, we'll take you through digital clothing and fashion--and how it could change the way you shop.

By Jess Erdman,
Content Marketing Lead

What is a personalized recommendation system for fashion?

Personalized recommendation systems are a must-have for eCommerce, as customers are looking for new ways to engage with products. In this article, we’ll go over 3 quick tips for eCommerce interested in implementing visual search filters and search clothes by image.

By Jess Erdman,
Content Marketing Lead

Trend Report: Fashion Tech and NFTs

2021 has been a breakout year for fashion tech trends. In our first article of a series, we explore how NFTs are coming to the fashion industry, NFT trends, and the future of NFTs.

By Jess Erdman,
Content Marketing Lead

Behind the Scenes at YesPlz AI

With the release of our new fashion product recommendation engine on Shopify, we’ve been reflecting on the story of YesPlz AI, and how we got here (hint: through a lot of prototypes, frustration, and hard work).

By Jess Erdman,
Content Marketing Lead

YesPlz x Shopify: AI Product Recommendations

Too many retailers are stuck with static, expensive AI product recommendation systems that aren’t delivering accurate, fashion-forward recommendations to customers. That’s why we decided to create the YesPlz AI Product Recommendation Engine.

By Jess Erdman,
Content Marketing Lead

Case Study

Case Study Lately Fashion Website

By utilizing the Style Filter and YesPlz Product Recommendations, Lately and Kolon Mall were able to create the best-possible online shopping experience for customers.

By YesPlz.AI,

Blog

Demystifying Fashion Taxonomies: What Do Customers Really Want?

It's hard to know what customers are really looking for, and the fashion taxonomy can complicate the search process even further. In this piece, we demystify the fashion taxonomy and explain how understanding customer search intentions can shape your eCommerce strategy.

By Jess Erdman,
Content Marketing Lead

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