Gen Z was born from 2000 to 2008 and grew up in economic turmoil. Naturally, they're frugal and very sensitive about price. Also, they are digital natives, born with a digital device in their hands...More
Personalization is a huge revenue driver and when done correctly can drive purchases and repeat engagement. Users have so much choice these days that it’s important to make an impression on them so that you stay top of mind, personalization is a good way to do that.
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