Exploring the Benefits of AI-Powered Fashion Stylist on eCommerce Business
Jiwon Hong, March 2024
If I could afford a fashion stylist, I would hire one. I could refresh my wardrobe and reinvent myself with a new fashion style. Most of the time, though, I am content to find a style that I know will fit me well or explore new trending styles I've been eyeing on social media.
The only problem is, it still takes time to find that style, and the navigation process is not always pleasant. Which keywords should I use to search? How long do I need to browse until I find what I'm looking for?
Now, I've met an AI Stylist, and it seems to understand me, therefore finding the relevant items. Of course, I can’t expect the pleasure of having a nice conversation with a human stylist. There is always a trade-off. So please keep that in mind, and here are my findings on the AI fashion stylist.
It’s fast – When I asked for a cocktail dress to look glamorous, I got 36 outfit suggestions in a second!
It’s fun – Even if I can't afford to buy everything, browsing through the outfits my AI Stylist puts together is a fun experience.
It’s personalized - While I might not agree with every outfit suggested by the AI Stylist, I provide feedback through thumbs up and down. This leads to personalized recommendations that I find captivating, often spiraling into a rabbit hole of exploration.
It’s free - When it's an additional service experience on a brand or retailer’s website, I don’t have to pay additional money and can ask as many as questions I’d like to ask.
It’s accessible 24/7 - There's no need to input my email in the chatbox and wait for the results. There are no additional iterations to be made back and forth with a stylist. I can access styling suggestions anytime, anywhere.
"I’ve got a job interview. Something casual and professional."
"I have a party to go. I want to look glam and luxurious."
"Can you find me Y2K style look?"
"I’ve got a cute white crop top. What should I wear with?"
"I'm a petite size. What type of jeans do you recommend?"
While a talented human stylist offers unique interaction and service, the AI Stylist is perfect for instant access and tailored recommendations. eCommerce businesses can offer a talented human stylist for customers seeking personalized human interaction and high-quality service beyond what AI can provide. Simultaneously, they can integrate an AI Stylist on their website for customers like myself who prefer instant access to tailored recommendations aligned with their needs.
If you’re curious about AI Stylist and see how it works for your eCommerce business, schedule a discovery call today!
Learn how the AI Stylist can help your online shoppersSchedule a demo today