Jess Erdman, February 2023
Unless you’ve been living without internet in 2023, you’ve seen dozens of articles about the latest AI chatbot by Open AI, ChatGPT. From its content-producing ability to understanding complex topics, it seems like the possibilities are endless.
But, what exactly does ChatGPT mean for fashion eCommerce?
We brainstormed the best ways to use ChatGPT for fashion eCommerce below:
We asked ChatGPT for ideas on how to integrate it to build a successful fashion eCommerce.
The answers include:
1. Customer Service: You can train ChatGPT to be your best customer service assistant, providing around-the-clock support for FAQs.
2. Product Recommendations: With NLP, ChatGPT can recommend products based on previous purchases and behavior.
3. Personalized Marketing: You can use ChatGPT to create dynamic marketing campaigns, from email to copywriting.
4. Content Creation: Tired of writing long blog posts? ChatGPT can create blogs for to promote your fashion eCommerce.
5. Chatbot Integration: AI chatbots are an easy way to keep the shopping experience engaging.
We asked ChatGPT to generate product descriptions for a woman's top with very specific product attributes. By providing the most important product attributes, you can easily create hundreds of product descriptions in seconds.
How did we get those product attributes? We asked YesPlz AI to generate product attributes by using fashion tagging, and automatically identify product tags from images of clothing. As a result, eCommerce can automate the process of creating product descriptions even further.
In addition, eCommerce brands can add their most important keywords and benefits to product description prompts to have truly robust product descriptions.
We can even take the product description one step further, and ask for the writing in the style of well-known fashion industry icon, like Anna Wintour.
Language barrier? Non-existent with ChatGPT. Easily translate the product description into a new language, like Korean:
Product descriptions that could take days to generate now take minutes, with a well-crafted prompt.
We then asked ChatGPT to create a short email campaign promoting the black sleeveless dress. The results included a captivating subject line, bullet points highlighting benefits and why the customer should purchase the dress, and customer reviews.
Overall–a great starting point for crafting email marketing campaigns, in our opinion.
We asked ChatGPT to “Complete the Look” for a women’s top that included the following attributes:
ChatGPT responded with 3 looks: casual, dressed up, and comfortable. But, because it is only using text descriptions, it’s styling abilities might feel a bit limited–especially in the visual world of fashion eCommerce.
What if there was an even better way to complete the look, using AI?
With YesPlz AI Styling, powerful, fashion-trained AI makes styling suggestions based on mood, theme, and product attributes–based on both product descriptions and images.
Out of ideas for seasonal promotion events? Simply ask ChatGPT, and receive ideas like hosting a “spring cleaning sale” to get rid of old inventory, a spring-themed photoshoot to spice up your website, and spring-themed giveaways for shoppers.
ChatGPT shines when asked to outline or brainstorm ideas with a pre-determined reference. In the example below, we asked ChatGPT to outline a website that is inspired by NastyGal’s website.
In return, we received suggestions on Homepage design (include testimonials, and don’t forget a newsletter sign-up link), category pages (including UX features to include to make the search process easier), and product details (users want to see sizing information and high quality images when shopping online).
While ChatGPT’s AI is impressive in its breadth, there are some limitations when it comes to using a text-based AI tool for fashion eCommerce. Because fashion eCommerce is visual, it would be helpful to be able to integrate images into search prompts (or receive images in return).
And, while ChatGPT is the perfect virtual assistant, it’s still not a replacement for an AI-powered all-in-one discovery solution.
Regardless, we’re excited to see more dynamic use cases from AI models, and can’t wait to see what the future of AI in fashion holds.
As experts in fashion AI, we’re building innovative AI tools to revolutionize search and discovery for retailers.
Learn how to improve search and discovery with powerful fashion AI Schedule a free 20-minute consultation
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