Improving Product Discovery for Fashion Brands
YesPlz.AI, January 2023
eCommerce poduct discovery is an important aspect of the fashion industry, as it helps customers find the products they are looking for and enables brands to showcase their offerings in a more effective way. Traditional methods of product discovery, such as manual fashion tagging and keyword search, can be time-consuming and prone to errors. This is where automated product tagging comes in.
Automated product tagging uses machine learning algorithms to automatically assign tags to products based on their visual and textual features. This can dramatically increase the accuracy of eCommerce product discovery, as it eliminates the need for manual tagging and allows for more precise and relevant search results.
For fashion brands, automated product tagging can be especially beneficial. With a large number of products and a constantly changing inventory, manually tagging every item can be a daunting task. Automated product tagging can help streamline this process, allowing brands to focus on other areas of their business.
In addition, AI image tagging can improve the customer experience by providing more relevant and accurate search results. Customers can quickly and easily find the products they are looking for, increasing the likelihood of a purchase.
Automated product tagging improves product filter, site search, and product recommendations for eCommerce platforms.
In terms of eCommerce product filters, automated product tagging allows customers to easily and accurately narrow down their search results based on various product features and characteristics. For example, a customer looking for a red dress in a specific design, color, vibe and material can use the filters to find the exact product they are looking for. This can save time and improve the customer experience by presenting them with relevant options rather than a long list of unrelated products.
Site search is another area where AI image tagging can be beneficial. By automatically tagging products with relevant keywords and phrases, customers can more easily find the products they are looking for through the search function. This can help increase the accuracy and relevancy of search results, leading to a better customer experience and potentially higher conversion rates.
Automate product tagging can also be used to improve product recommendations, as it allows the recommendation algorithm to more accurately understand the features and characteristics of a product and suggest similar or complementary items to customers. This can help increase customer engagement and drive sales by presenting customers with relevant and personalized recommendations.
Lastly, AI image tagging can provide important business intelligence for fashion brands and eCommerce platforms. By accurately identifying the features and characteristics of products, we can use technology to provide insights into customer preferences and behavior.
For example, if a brand notices that a particular style of dress with certain features is being frequently purchased or viewed, they can use this information to inform their future product development and marketing strategies. Similarly, eCommerce platforms can use the data to better understand the types of products that are most popular with their customers and tailor their recommendations accordingly.
By providing this valuable business intelligence, AI image tagging can help fashion brands and eCommerce platforms make more informed decisions and improve their overall performance. Further more, it helps them better understand their customers and create a more personalized and relevant shopping experience.
AI image tagging is a valuable tool for fashion brands and eCommerce platforms looking to improve their product discovery process and enhance the customer experience. By automating the tagging process, brands and platforms can save time, reduce errors, and deliver more relevant search results and recommendations to their customers.
The fashion AI for eCommerce is assisting the in-house stylists at BSS, who will make the final call with their customers in mind, enabling them to perform their job more effectively.
With the rise of platforms like TikTok and YouTube, customers are becoming more discerning about what an algorithm does and expect it to work on their shopping websites, too. W.concept recognizes this trend and is at the forefront of integrating technology and fashion, particularly through the use of artificial intelligence (AI).