Jiwon Hong, June 2023
Freshly launched, the Virtual Mannequin Filter for earrings provides shoppers with another product category they can intuitively search for, and find perfectly tailored products to their needs.
We’re excited to add a new product category to the Virtual Mannequin Filter, to better help shoppers discover new products seamlessly.
While previously, the Virtual Mannequin Filter was available for clothing and shoes, we’re expanding our powerful computer vision technology to also include a popular category for online shopping: earrings.
A pair of small, black hoops?
Fun, abstract earrings?
With the YesPlz Virtual Mannequin Filter, finding earrings has never been easier.
Shoppers use a virtual mannequin, or in the case of earrings, a mannequin of an ear, to click and filter their preferences to exactly what they’re looking for.
They can also select attributes from a drop-down menu of icons to guide the shopping experience.
We’ll walk you through the details:
Shoppers see a different mannequin depending on the product category.
Now, we can see large, hoop earrings–and it only took two clicks.
Shoppers see a visually-enabled filter for colors, so there’s never any confusion about what a certain color means. They simply click to filter.
With one more click, we have large, yellow hoop earrings.
Voila, small, yellow hoop earrings:
But, wait. Let’s find a pair of abstract earrings to match a new, fun outfit.
Simply click on the “abstract” icon, and you’ll see abstract earring options.
What if we want to select multiple colors for abstract earrings? Let’s select purple and green colors, and see the options:
Now we have purple and green abstract earrings, ready to wear with any outfit.
Finally, let’s check out another earring option: dropdown earrings.
Let’s select white for color.
Check out the cute, dropdown earrings in white. There are a ton of options, and it was easy to filter.
Long lists of text filters isn't effective in helping shoppers find precisely what they’re searching for.
Because of the constantly changing fashion landscape, terminologies evolve, and it can be challenging to keep up with the unique language used by each retailer for their products. In fact, complex fashion terminology causes more confusion among shoppers.
The Virtual Mannequin Filter allows shoppers to filter products without needing to understand complicated fashion terms. By incorporating visual cues and icons, shopping becomes an enjoyable and intuitive experience.
Since shopping is inherently visual, shoppers benefit from having visual cues to guide them throughout the process.
If you’re looking to keep your shoppers engaged during the product discovery journey, the Virtual Mannequin Filter is a great way to keep their attention, and keep shoppers discovering new products.
The fashion AI for eCommerce is assisting the in-house stylists at BSS, who will make the final call with their customers in mind, enabling them to perform their job more effectively.
With the rise of platforms like TikTok and YouTube, customers are becoming more discerning about what an algorithm does and expect it to work on their shopping websites, too. W.concept recognizes this trend and is at the forefront of integrating technology and fashion, particularly through the use of artificial intelligence (AI).