Say Goodbye to Endless Scrolling
YesPlz.AI, January 2025
Online shopping is now a daily habit for many of us. But let’s be honest: Searching for clothes online is still a headache. Most fashion eCommerce platforms currently offer only two ways to find products. One is browsing category menus. The other is to use the search bar to enter specific keywords. These approaches are functional. Yet, they are far from intuitive and efficient. Both are impersonal, tedious, and time-consuming.
But here is good news for online retailers and shoppers. A fashion stylist powered by artificial intelligence is here to revolutionize how your shoppers find clothes online. You can easily plug this additional search tech into your eCommerce site. So, your shoppers no longer have to go through the daunting traditional search process. With this 24/7 styler AI, finding the perfect outfit becomes easier and more personalized.
An on-site search engine is the gateway to online shopping. It is the very first tool shoppers rely on to find products they need. When working efficiently, it provides accurate, relevant, and tailored search results. This can lead to a significant boost in sales for online fashion retailers.
The current search technology, however, faces unique challenges in the fashion industry. Since every shopper has unique body shapes, personal tastes, and event-specific needs. Plus, the fashion trends are constantly changing. These factors result in several pain points that hinder the shopping experience, including:
Overwhelming Product Options
Inaccurate Search Results
Limited Personalization
Difficulty in Visualizing Styles
Long Process, Causing Cart Abandonment
Understanding the challenges of online fashion retailers, YesPlz AI dedicates years to researching innovative solutions. The result is the AI fashion stylist, your shoppers’ 24/7 styler AI. It now helps shoppers easily navigate fashion eCommerce sites. It simplifies searches and delivers personalized shopping experiences. Shoppers can say goodbye to endless scrolling and irrelevant results.
We live in an age where personalization isn’t just a buzzword anymore. It has now become a gold standard for customer satisfaction. With styler AI on your platform, you don’t just say you’re personalized. You are actually delivering it. Take the Style Quiz, for instance.
When shoppers first interact with the AI stylist, they can start by taking this quiz. It asks five multiple-choice questions about their gender, body shape, preferred styles, favorite colors, and patterns. This quick step sets the foundation for a truly personalized shopping journey later.
From there, the styler AI works behind the scenes to create a unique fashion profile for every shopper. Next time when asking style questions, shoppers will see tailored suggestions that perfectly match their profile. What if two shoppers make the same search query? Let’s say, they both use a suggested search: ‘Casual daily outfits?’ The search results will look completely different because their profiles are unique to them.
Once the Style Quiz is complete, shoppers can immediately engage with the AI stylist. Notice the Suggested Search section. Below it, shoppers find a curated list of pre-written prompts. They are thoughtfully designed to address the most popular fashion questions. A simple click of Shuffle (1) generates a fresh set of prompts.
What if shoppers have a question that doesn’t appear in the Suggested Search? No problem! Just ask as if chatting with a personal shopper.
The traditional eCommerce search engine relies on exact keyword matching. It struggles with long and complex queries. It also has limits in understanding fashion nuances and human writing style. Consequently, shoppers must guess keywords, rephrase their requests, and try multiple queries.
With styler AI, shoppers no longer have to experience this tedious search process. Since the AI stylist combines cutting-edge fashion technologies, including:
Natural Language Process (NLP) to understand human-writing style.
Advanced Computer Vision to detect fashion attributes in product images.
Fashion Transformer to grasp fashion context, vibes, occasions, etc.
This blend allows the AI stylist to understand any prompt. No matter how unclear, incomplete, grammatical or spelling incorrect it is. Shoppers can enjoy a conversational and human-like chat. For example, feel free to ask questions like:
I need an outfit for a casual first date. Any ideas?
An outfit for Coachella?
What are the latest trends in workout clothes?
Looking for stylish gender-neutral clothing options!
As you can see, styler AI works differently. Unlike the traditional search engine, it truly understands the fashion context. Instead of overwhelming shoppers with a sea of items, it delivers tailored, practical styling advice that’s effortless to follow. It’s like giving your shoppers a personal fashion stylist, always ready to perfect their look.
And here is the best part. Below the styling advice are clickable product images. Shoppers can click View Full Outfits or View Separately. Wonder what sets them apart?
View Separately takes shoppers to the List View, showcasing individual items. Shoppers can continue exploring by clicking Show More. Meanwhile, View Full Outfits triggers the Ensemble View. Here, curated pieces come together to create a complete and trendy outfit. Click the Remix button (2) if shoppers want to see another suggested one.
Either way, every result is curated to match each shopper’s unique fashion profile - accurate, relevant, and irresistibly fashionable.
Shoppers who select the List View can scroll down to see How About Styling With These. Here, styler AI suggests perfectly paired items to complete the look. Let’s take a search for ‘Casual daily outfits’ as an example. This query brings up some short-sleeved T-shirts. Scrolling a bit further, shoppers can see suggested blue jeans (3), pastel sneakers (4), and trendy backpacks (5). These items are perfect to style up with these T-shirts.
Online fashion retailers often struggle to promote lesser-known or the newest items in their catalogs. The Ensemble View and How About Styling With These in the List View ensure these hidden gems aren’t overlooked.
By scanning the entire product catalog, the AI stylist makes sure no item is left behind. Its focus is on finding the most relevant results for a search query. No matter if a product is a best-seller or from an older collection. Any new arrivals or lesser-known items have an equal chance of showing up in the search results.
What’s more, the AI stylist even suggests trending or seasonal items. The aim is to spark curiosity and inspire new purchases. It brings fresh opportunities for retailers to showcase items shoppers might not otherwise discover.
Scrolling down to the bottom, shoppers will once again see the Suggested Search section. And here’s the cool part. If they already interacted with styler AI several times, these prompts aren’t just the most popular questions. They are a smart blend of trending searches and insights from their past conversations. Pretty cool, right?
But there’s more! Spot a style you like? Just tap the heart button (6). It then lands in My Favorites (7) for easy access later. Head to Style Feed (8) shoppers receive suggestions on how to pair these favorites with other ones to look trendy. Clicking Shop Now (9), shoppers will be redirected to a product detail page for more information.
These features are carefully designed to make the shopping experience more intuitive and efficient. The best part? The more your shoppers engage with the AI stylist, the better it gets at understanding their style. As a result, they will get better personalized recommendations over time.
Want to experience the power of styler AI in clothing discovery for your online fashion store? Why not join us for a demo and see it in action?
