By YesPlz AI
YesPlz.AI, August 2023
The AI revolution has arrived to fashion. In 2023, fashion retailers who want to drive higher engagement, increase sales, and optimize some of the hardest problems in eCommerce need to fully embrace the latest technologies.
From virtual try-on tools to advanced generative systems designing entirely new clothing collections, fashion AI has evolved far beyond early pattern recognition applications.
This ultimate guide dives into the latest fashion AI news for 2023, and offers a look at the most promising applications, as well as insider tips for retailers wondering how the fashion AI revolution will affect their most pressing problems.
In this article, we’ll go over:
As fashion AI technology has evolved, we’ve seen major leaps forward in the capabilities of computer vision, natural language processing (NLP) and generative AI–all of which are transforming fashion retail.
We’ll break down these technologies for you:
1. Computer vision uses algorithms to understand and analyze visual data in images.
2. NLP allows AI to understand and interpret human language better.
3. Generative AI in fashion can create an infinite amount of new content and designs.
The Next Evolution of Fashion AI Is Already Here:
The next evolution of fashion AI is already emerging: unified platforms that combine computer vision, NLP, and generative AI to deliver end-to-end personalization.
An AI stylist can learn a shopper's unique style and preferences, then leverage generative AI to instantly create tailored product recommendations and outfits.
This is the future of immersive, conversational eCommerce, and it’s happening now with the YesPlz GPT AI Stylist.
The rapid evolution of fashion AI is showing no signs of slowing down.
While the internet is buzzing about consumer-facing AI like ChatGPT,fashion AI also offers tangible value across key retail business functions, from customer experience (CX) to supply chain.
Here's how fashion AI can drive value across different business functions:
Marketing & CX:
Fashion retailers can leverage AI to serve hyper-personalized and relevant ads, product recommendations, and individually tailored content–not only enhancing customer satisfaction, but also providing rich customer data to inform personalization.
AI enables retailers to optimize product assortment based on predicted demand, reducing overstock risks. By analyzing past sales data, browsing behavior, and market trends, fashion AI provides merchandising teams with actionable insights.
Design and Productivity:
AI can automate repetitive tasks, making it easier for fashion companies to rapidly prototype new designs and create new products. From a generative point of view, AI can help generate new ideas to assist in the creative process.
Fashion AI can find inefficiencies in supply chain workflows by using data analytics. It also reduces lead times with improved demand forecasting and optimize inventory levels.
Fashion AI is becoming a must-have technology for fashion companies that want to remain competitive.
AI is transforming eCommerce product discovery by solving age-old problems for retailers.
The problem: customers struggle to find relevant products in deep product catalogs, while retailers struggle to keep up with complex and changing fashion taxonomy, resulting in poor eCommerce discovery accuracy and overall experience.
Fashion AI solves these problems in several ways:
AI is the key to solving the most pressing problems in fashion eCommerce, like poor product discovery and recommendations.
Here are some quick strategies to think about when using fashion AI:
The best part? YesPlz AI specializes in all of these strategies. Schedule a free, 20-minute consultation to learn more.
These are the YesPlz picks for the top fashion AI startups to watch for 2023:
3DLook: 3DLook uses mobile body scanning technology for virtual try-on and personalized fit recommendations to solve sizing issues in eCommerce.
Sidus Studios X: Creators of Rozy, a hyper realistic virtual influencer created by fashion AI who attracted many followers who didn’t realize she was AI
Perch: Using computer vision for retail, they blend physical and digital retail with computer vision that triggers related videos when shoppers touch products.
Cala: Cala offers an end-to-end fashion design platform that seamlessly integrates the entire design workflow, from initial product ideation to fulfillment, using AI.
Refiberd: Refiberd is developing an AI and robotics-based textile recycling system that sorts and recycles unsorted, discarded textiles into new ones.
YesPlz AI: We’re always getting creative with AI to create not just one tool, but integrated, end to end personalization experiences that use combined AI
2023 is an exciting time for fashion AI, as every aspect of the fashion industry, from ideation to production to discovery, is being disrupted for the better.
Having a hard time keeping up with the latest fashion AI news? We have you covered:
Your TL;DR Fashion AI News for 2023:
Leveraging generative AI, Google has entered the virtual try-on space, generating models of diverse sizes and backgrounds to allow US shoppers to visually test out products from brands like Everlane and Anthropologie.
AI adoption among retailers is quickly growing, as the technology continues to get faster and better. With the potential to solve many of the most pressing problems in fashion, AI is becoming an indispensable asset to retailers looking to stay ahead of the game.
From AI stylists to hyper-personalized recommendations to fashion design: these are just the beginning of the potential of an AI-powered future of retail.
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