Unboxing the Style Filter

A New Way to Search Clothes by Image

Jess Erdman, April 2021

The Style Filter, a Virtual Mannequin Filter for Fashion


Introducing YesPlz's Style Filter, a one-of-a-kind virtual shopping companion.


Tired of clicking through pages of clothing search results with no luck?


The virtual mannequin filter is completely customizable to shopper's search preferences. Whether you're looking for a fitted maxi-skirt or a loose pair of wide-leg jeans, it's easy to filter by preferred style, fit, and design. 


As you filter, fashion-trained AI pulls the most relevant, accurate search results.


Finding your new favorite products has never been easier. 


3 cell phone images of the Style Filter, each showing different product attributes to click



Unboxing by Alex


Curious how you can search without needing to type anything into the search bar? Watch as our style advocate, Alex, does a walk-through of the Virtual Mannequin Filter, and shows how easy it is to style any look in just a few clicks.





Have you ever tried to find a certain style of a dress and the name of the style you want is just on the tip of your tongue? Online shopping can be frustrating and tiring--but the Style Filter is changing the conversation about shopping. 



Find A Dress From A Picture, Intuitively


The YesPlz Style Filter is an intuitive way to shop that mirrors the way you’d naturally search for a product. By using a virtual mannequin to select the exact specifications of what you’re looking for, the Style Filter is a visual search tool that anyone can use, regardless of fashion taxonomy knowledge. 


Customers find it more intuitive to search clothes by image. Why? Because shopping for clothing is a visual process. In-store, customers are first greeted with mannequins and examples of clothing styles to start their search process. Then, customers begin to filter (visually) based on the style of clothing they have in mind. For example, if a customer is looking for a pair of high-waisted, flare jeans, she doesn’t have to know the exact terminology (aka fashion taxonomy) to continue her search. She simply looks and eliminates the styles she doesn’t like by doing a visual search. 


With the YesPlz Style Filter, customers can search clothes by image--and the exact image that they have in their minds. 



Finding the perfect 2000s-style dress


In the video above, I’m trying to find a dress from a picture--the perfect 2000s-style cami dress. By using the Style Filter, I’m able to visually show my product specifications on a virtual mannequin. For example, I know that I want a specific type of sleeves. All I need to do is select the sleeve type (cami), and artificial intelligence pulls relevant results. 


As you can see in the demo video, the Style Filter offers a faster and more accurate way to search clothes by image.


Fashion taxonomy is too complex for customers


Fashion taxonomy is hard. Whether you’re a seasoned shopper or new to the latest fashion trends, keeping up with the changing words from the fashion industry isn’t your job. And, it’s time-consuming. As a shopper, your goal is to find a dress from a picture (even if that picture is in your head). It shouldn’t matter whether your dress is listed as a tank dress or cami dress.


When we created the Style Filter, we wanted to create a way for any customer to be able to find the perfect product--and to make it fun. The Style Filter is an interactive, visual search filter that makes the product discovery experience more playful for customers. Instead of constantly reloading search terms, an exhausting and frustrating process for customers, we created a visual search filter that allows the customer to construct different styles that are completely customizable by the user. 


By empowering the customer to choose what she wants, rather than the inaccurate search results that appear, we’re creating a new language for customers to communicate with retailers. 


A white and black top side-by-side with the Style Filter shown on the right

An interactive way to search clothes by image



In my case, the ability to find a dress from a picture makes the Style Filter unique. I don’t have to know the exact terminology to meet my search goals, and the Style Filter allows me to continue to filter my search based on sleeves, fit (loose or fitted), length, and neckline.


Without a working knowledge of fashion taxonomy, it would be difficult to understand what search terms I should input. Even as someone who appreciates fashion, I know that there are hundreds of word combinations I need to try when I search for an outfit--and sometimes I’m frustrated when I have to perform dozens of searches to find an outfit I have in mind. The Style Filter turns a frustrating process into an interactive experience.


Check out https://shop.yesplz.ai/ to try it out, and let us know your thoughts!


Stay tuned as we add more partners to the Style Filter, and keep an eye out for the filter at your favorite retailers!

by Jess Erdman Jess Erdman
Content Marketing Lead

I'm passionate about creating cool content. The best part? I get to learn new things about fashion tech and ecommerce everyday. Have an idea or opinion about this article? Reach out at jess@yesplz.ai

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