What happens when an AI personal stylist meets ChatGPT?

An Explanation

Jess Erdman, May 2023

Boring. Uncurated. Dull. Uninspired.


Despite all of the talk about AI’s advanced capabilities, AI fashion stylists still lack advanced personalization, making styling suggestions not only limited, but not personalized and too general.


When asked for suggestions for a dress to wear to a spring wedding, ChatGPT responds with general suggestions that don’t resonate with specific preferences:


ChatGPT personalization is too general


In addition to being too long-winded and lacking fashion-forward suggestions, ChatGPT’s text-only version of an AI fashion stylist only answers with long-winded, general suggestions. That makes it difficult for shoppers to visualize the products and understand the fit and style.


But, we’ve created a game-changer with YesPlz’s GPT Fashion Stylist.


By training our fashion AI on what shoppers value the most: silhouette and style, we’re able to offer more personalization than ChatGPT and other fashion AI stylists.


By taking personalization to the next level, YesPlz can:


  • Make the shopping journey more effective


  • Provide laser-accurate recommendations


  • Keep recommendation content fresh and exciting


The key difference? 


YesPlz’s AI makes curated product recommendations based on our own criteria, including style preferences, silhouette, and design. 


Other tools are overly simple, bombarding users with questions until it matches Open AI’s recommendations to product catalogs, without considering more complex styling and fashion preferences.


YesPlz built an AI personal stylist that goes beyond what any other tool is capable of, making truly curated, stylish recommendations based on our own machine learning.



Here are more details:


An AI Personal Stylist That Kicks Off With A Fashion Quiz


When shoppers first start to use the AI personal stylist by YesPlz AI, they’re given the option to take a short, 4-question fashion quiz to identify their style preferences. 


The quiz questions include:


A question about their body shape: Based on our unique user interviews, we learn that shoppers filter by silhouette first, and value clothing that flatters or hides specific body parts: 


YesPlz AI styling quiz



A question about color preferences, from neutral to warm or cold:


A question about their style/thematic preferences: Shoppers also tend to have a specific style or occasion they have in mind when exploring products, from casual to trendy


Pattern or detail information: Shoppers have strong preferences for patterns and details


Then, shoppers are directed to AI-generated prompt ideas based on the most popular prompts to start using the AI personal stylist


We selected: romantic, warm colors and no pattern. Then, we asked for suggestions for a dress to wear to a formal event.


Here is what YesPlz AI’s personal stylist recommended:


AI personal stylist search results



Our AI can make complex recommendations, building outfits based on silhouette, design, theme, and occasion preferences. Then, it can go a step further, and recommend “style with” items–creating a fully integrated shopping experience. 


YesPlz’s GPT Fashion Stylist Can Remember Conversations


Unlike OpenAI, we can remember previous shopper conversations and have information ready for personalization. By using a deep learning model to remember conversations, we can better understand shopper preferences, and have products ready for personalization.


First, shoppers interact with our AI stylist, either through pre-written popular prompt questions, or their own style questions.


YesPlz AI styling giving suggestions for beach shoes


Then, they’re given easy-to-understand, clickable product recommendations. 


If a shopper likes the product recommendation, she can click the “heart” button to favorite the item. 


Products are then stored under “my favorites,” where shoppers can easily access their previously favorited products. After a shopper clicks on "curation," she sees customized product suggestions based on her favorited items.


YesPlz AI personal stylist suggestions based on favorited items



Curation allows retailers to expand shoppers’ product discovery, solving the problem that many retailers face: insular discovery. 


Personalized vs. Non-Personalized Fashion AI Stylist


An AI personal stylist like YesPlz AI means that shoppers get specific, fashion-focused recommendations based on their previous likes. 


Let’s compare an AI personal stylist to a similar tool with and without personalization:


Without personalization:


  • Long-winded questions


  • Text-focused


  • Poor UX experience




An example of poor UX for an AI fashion stylist


The product recommendations themselves are inaccurate (the original request was for a yellow, bohemian-style maxi dress), and do not have any specific personalization.


A poor example of AI fashion styling


Compare this to YesPlz AI Personal Stylist, which is UX-friendly and can understand any style prompt. And, styling suggestions are always fashionable, rooted in what the user prefers.


Here’s the same example:


YesPlz can answer any fashion product recommendation question


Curated products based on favorited items


First, shoppers can ask any type of complex style question.


Then, they receive fashion recommendations that are not only personalized, but explain more about the products. 


Here, shoppers see products that are similar to their favorites, but different enough to spark discovery. 


The UX journey is seamless and delightful, and shoppers leave inspired to explore retailer catalogs. 


The Fashion AI Behind the GPT Personalization


If other AI styling tools are unable to provide high-level personalization, how does YesPlz AI do it?


The answer: By combining powerful AI technology, we’ve created a GPT Fashion Stylist that can generate high-level personalization for our customers, and remember each shopper's preferences.


YesPlz’s GPT Fashion Stylist features technology in:


AI Image Tagging: Advanced computer vision quickly scans product catalogs to tag product attributes, giving us the fundamental information necessary to curate recommendations


Generative AI: We utilize Open AI’s technology to generate prompt responses


NLP: Natural Language Processing gives us the ability to understand prompt semantics without requiring shoppers to modify their language to accommodate technology.


Proprietary Fashion Transformer: Exclusively developed by YesPlz AI, our fashion transformer translates Open AI’s language, identifying the most optimal product matches in seconds.


YesPlz’s product recommendations aren’t a copy of Open AI–we use our own AI to generate the best product suggestions according to shoppers’ unique styles, silhouettes, and thematic preferences.


Shoppers want to have a memorable, curated experience–and by remembering their preferences, YesPlz’s AI personal stylist is a step above the rest.


Try out GPT AI Stylist today, and see for yourself how it can help your eCommerce convert shoppers.


 Schedule a free 20-min consultation 

by Jess Erdman Jess Erdman
Content Marketing Lead

I'm passionate about creating cool content. The best part? I get to learn new things about fashion tech and ecommerce everyday. Have an idea or opinion about this article? Reach out at jess@yesplz.ai

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