Why does UX matter for business?

Guest Post: Soft Gorillas

Soft Gorillas Agency, March 2023

Soft Gorillas is modern software development house, from Poland. We're happy to share their thoughts on the UX experience for eCommerce:


User experience (UX) plays a critical role in the success of a company, for several reasons:


Customer satisfaction: UX is all about creating a positive experience for the user. When customers are satisfied with a company's products or services, they are more likely to remain loyal and recommend the company to others.


Differentiation: In a competitive market, companies need to differentiate themselves from their competitors. One way to do this is by providing a better UX than the competition, which can help the company stand out and attract more customers.


Increased sales: Good UX can lead to increased sales, as customers are more likely to purchase products or services that are easy to use and provide a positive experience.


Reduced costs: A well-designed UX can help reduce costs for a company by reducing the need for customer support and reducing the likelihood of errors or product returns.


Brand reputation: UX can also affect a company's brand reputation. A positive UX can help build trust and credibility with customers, while a negative UX can harm a company's reputation and lead to negative reviews and word-of-mouth.


Overall, UX is critical to a company's success because it can lead to increased customer satisfaction, increased sales, reduced costs, and a positive brand reputation.


You can learn more at: https://softgorillas.com/why-is-ux-so-important-for-companys-success/

by Soft Gorillas Agency

Soft Gorillas is a software house based out of Poland, working with eCommerce to implement open source software solutions and develop web applications.

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