eCommerce Webinar Expert Series: A Dialogue Between Experts
YesPlz.AI, May 2022
Visual search is disrupting fashion eCommerce, creating new opportunities for retailers whose search is lacking. Powered by fashion AI, visual search has been embraced by major retailers like Shein--but what makes it so revolutionary?
In this webinar, we'll explore:
Clark Boyd is a digital strategy consultant and visual search expert. He works with early-stage AI startups and also lectures at business schools on innovation and strategy. Over the last 12 years, he has devised and implemented international marketing campaigns for brands including American Express, adidas, and General Motors. Clark's hi, tech. newsletter discusses the latest trends in retail, AI, and visual search each week.
Jiwon Hong is a founder and CEO of YesPlz AI. Her previous experience as a product manager at Samsung and Sony Music, working on search and recommendations, ignited her passion for innovating fashion search. Through years of extended interviews with shoppers, she learned that the gap between customer expectations and the reality of online fashion search is immense. By using deep learning technology, Jiwon is constantly running experiments about eCommerce tech and is excited to share her findings with the audience.
Jess is the content marketing lead at YesPlz.AI. She has experience working in marketing across technology areas, from artificial intelligence to blockchain. She writes about visual search in fashion eCommerce in the YesPlz Resource Center.
Service planning is hard when you’re trying to integrate technology with service offerings. In this guide for fashion eCommerce, we go over step-by-step, how to plan a new service using fashion AI. You can also discover our fashion search templates to help you along the way.
Fashion search is everywhere, but there are plenty of examples of poorly designed, difficult-to-use search. In this article, we'll break down all of the components that make great fashion search: product filters, image tagging, and intuitive search--and provide you with a checklist to evaluate your own search.
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