Customer Success Story
5x
Higher search ATC vs the industry benchmark
+13%
Gain in site search accuracy
2.4x
Higher More by Brands recommendations ATC vs. industry benchmark
6
YesPlz AI Tools Leveraged
HangTen once wondered if AI was really necessary for their manageable catalog size. But as competition for AI visibility (AEO) intensified and the demand for personalized shopping experiences grew, their lean team struggled to keep up. Tagging products, writing SEO content, and curating recommendations — these repetitive tasks were slowing them down.
That’s when the team recognized they needed AI. With YesPlz’s no-code, fashion-focused AI, HangTen automated the manual work that once took an entire team and turned time into results:
Key Results:2.5x Higher Add-to-Cart Conversion vs. Industry
1.5x Higher You Might Also Like Add-to-Cart Conversion vs. Industry
2x Higher Frequently Bought Together Add-to-Cart Conversion vs. Industry
Fully automated AEO workflow setup & integration
5 YesPlz AI Tools Leveraged
Lean Team, Growing Catalog: As HangTen’s product line expanded, manual labelling products became unmanageable. The lean team couldn’t scale tagging fast enough. Consequently, many search queries returned zero-result pages, even when the right products existed.
Too Little Time for Personalization: HangTen's old platform had basic filters and simple recommendations that left shoppers uninspired. Opportunities for upselling, therefore, slipped away. The team knew personalized recommendations could lift engagement. They just didn’t have the hours or manpower to do it.
SEO Work That Never Ends: Tagging was only half the battle. SEO tasks like creating metadata, writing descriptions, maintaining internal links required constant attention. For a lean team, it was impossible to keep up. The result was declining organic visibility in an increasingly competitive casual fashion market.
Automated Tagging That Works Like a Full Team: YesPlz AI transformed HangTen’s product catalog into a smart, searchable system. Every item was automatically tagged with detailed fashion attributes and enriched keywords. This enriched data is continuously updated, instantly resolving the “zero results” issue in site search.
Multi-layered, Personalized Recommendations, Zero Manual Curation: YesPlz AI introduced multi-layered, fashion-specific recommendations — “You Might Also Like,” “Frequently Bought Together,” and “Complete the Look.” HangTen’s shoppers discovered more products effortlessly. Conversions rose with no manual setup or ongoing management.
SEO and AEO Automation Built for Scale, No Manual Work for the Lean Team: With YesPlz AI, HangTen automated everything from keyword generation to meta descriptions and internal linking. Consistent, machine-readable SEO content that improved discoverability, enhanced AI visibility, and saved hours of manual work every week.
Before
Before
Before
Before
Prioritize Ease of Integration to Empower Lean Teams: DTC brands often operate with lean teams that require solutions which are simple to integrate and maintain. Through close collaboration, we learned that fashion-focused AI technologies must deliver scalable automation such as no-code tagging, SEO enrichment, and recommendation curation that integrates seamlessly with existing platforms without heavy engineering overhead.
The DTC Upsell Secret: Personalized Recommendations: Another key lesson learned is the powerful impact of well-curated product recommendations. For DTC brands, personalized and contextually relevant recommendations consistently drive higher engagement and increase upsell opportunities. Our data shows that intelligent product recommendation engines can deliver immediate lift—often delivering 2–5x higher ATC rates and attributing around 20% of total sales directly to recommended products. Simple automation, massive revenue lift for lean DTC teams. This represents a low-hanging fruit opportunity that DTC brands should not overlook, as it delivers measurable ROI quickly with minimal additional effort. Leveraging AI-powered recommendations is a straightforward and effective way to boost revenue while enhancing the shopper experience.
Even with a smaller catalog, AI levels the playing field by automating the heavy lifting that big brands throw resources at. You'll get richer product discovery through smart tagging and personalized recommendations, which can boost conversions by 2–3x and make every PDP feel engaging without manual curation. It's perfect for lean teams like HangTen's—turning limited inventory into a seamless, high-conversion shopping experience that shoppers love.
Updating every PDP manually is nearly impossible. Our AI generates AEO-optimized content like meta titles, descriptions, and keywords tailored to fashion search trends, while automating SEO tasks such as internal linking and attribute enrichment to boost organic visibility. We use your product images and public user reviews to create keywords that match how shoppers actually talk—delivering effective AEO and SEO results, all automatically.
Totally okay—we designed YesPlz AI for exactly that scenario. It's no-code and plug-and-play, with our team handling integration and setup so your small engineering crew (or none at all) can focus on business. We've done this for DTC brands without needing heavy dev work on your end.
Yes, we guide you every step—starting with a quick audit of your site. Then we recommend the best starting point, like search enhancements or PDP recommendations if you're seeing zero-results or low engagement. We prioritize based on your goals and catalog, ensuring quick wins without overwhelm.
You’ll start seeing impact as soon as search and PDP recommendations go live. Enhanced tagging and optimized keywords improve search conversion right away, and style-relevant recommendations on PDPs drive incremental sales from day one. Our analytics dashboard makes it easy to track the lift yourself!
Based on similar DTC fashion brands, you can expect: Roughly 2–5x higher add-to-cart rates from AI-powered search and recommendation modules. Around a 13–15% gain in site search accuracy, which directly improves search-driven revenue. We’ll align on baseline metrics upfront so the impact is crystal clear.
Your UI stays yours. YesPlz widgets “snap in” to your existing design without breaking layouts or forcing a redesign. You control the styling, placement, and branding so everything looks and feels native to your storefront.
Day to day, your team should feel things getting lighter, not heavier. Manual tagging, hand-curated recommendations, and repetitive SEO updates are replaced by automated workflows. Your merchandisers and marketers get time back to focus on strategy, content, and brand—not spreadsheets.
Yes. YesPlz AI plugs into major eCommerce platforms (like Shopify, Cafe24, and custom DTC stacks) and plays nicely with your existing analytics tools. Setup is no-code or low-code, so you keep your current stack without a heavy engineering project.
Pricing is customized to your catalog size, features, and scale. DTC brands with smaller catalogs can fully take advantage of our flexible plans. Let's chat about your specifics for a tailored quote—no surprises.
Integration typically takes 2–4 weeks from kickoff to go-live, depending on your platform. We sync your catalog, set up tagging and widgets, and test everything with minimal input from you—HangTen was up and running in under a few weeks.
How a lean startup turned big marketplace ambitions into reality FAST
Sustainable fashion startup scales smart: Zero build time, full AI stack
Manage 2 million SKUs with 0 hours of manual tagging
