Looxloo teamed up with YesPlz AI to make the unsearchable searchable. In just a few weeks, the team saw a 15% boost in site search accuracy and a 5x increase in add-to-cart conversions vs. the industry standard.

Before YesPlz, Looxloo was limited by unchangeable product titles tied to permanent IDs, forcing shoppers to search by exact names—an almost impossible task. With YesPlz’s smart tagging, every item is now discoverable through everyday language. Shoppers can find the desired item even when they can’t name it.

Challenges

• Shoppers search the way they talk: But Looxloo's old search system only returned relevant results when shoppers typed the exact product name. This led to many failed searches and lost sales.

• Looxloo is unclear where AI would help most: The team knew AI could improve the shopping experience, but didn’t know which feature to start with. They didn’t want to spend time or money on something that wouldn’t make a real impact.

• There are only 24 hours to move to a new system: They had just one day to move all product data into a new AI system. With such a tight deadline, keeping everything accurate and organized was a huge challenge. 

Key Results:

• 5x higher search ATC vs the industry benchmark

• 15% gain in site search accuracy—fewer “no results found” moments

• 2.4x higher More by Brands recommendations ATC vs. industry benchmark

• Fully automated AEO workflow setup & integration

• 6 YesPlz AI Tools Leveraged

Solutions: 

• The AI search that understands fashion shoppers, not perfect typing: YesPlz AI understands natural language, fashion terms, synonyms, and even visual cues. So no matter how shoppers describe an item, every search returns relevant in-stock items. Looxloo keeps their product names as they are. And shoppers don’t need to guess the right keywords. 

• A ready-to-go AI set specifically made for fashion, not just any online store: YesPlz AI isn’t a generic AI tool. It has been trained on millions of fashion data points, not just general eCommerce. Instead of testing random AI features, Looxloo received a ready-to-go AI set for fashion: SEO generation, robust search, advanced filters, and four personalized recommendation modules tailored to their catalog.

• Migration in 24 hours, without affecting data quality: To meet the tight deadline, YesPlz AI trained the system ahead of time using sample product data. That way, when the real migration began, the AI already understood Looxloo’s product types and image styles, minimizing errors and delays.

AI Site Search: Before and After (e.g., "Pink Dresses")

Before

After

Automated Product Tagging: Before and After

Before

After

AEO Management Transformed Before and After AI

Before

After

AI-Powered Curation: Before and After

Before

After

Lesson Learned

• Proactive planning makes all the difference: Every retailer manages their catalog differently, so we started with a dry run—prepping dummy data, fine-tuning models, and reviewing feature details upfront. This approach helped us spot challenges early and tailor our AI solutions to Looxloo’s unique navigation and migration needs.

• Frequent review sessions with clients are essential: By having check-ins, we made sure everyone was aligned on detailed needs like customizing the category management system for Looxloo. We learned that since Looxloo’s navigation starts with brands and then drills down to categories, our solution needed to fit that specific flow, not just a generic category structure.

Behind the Curtain

• From 82% to 95% Search Accuracy: How Looxloo Achieved Complete AI Transformation

• The AI-Driven Search Transformation Behind Looxloo’s Fashion eCommerce Success