Customer Success Story
The Handsome, a leading multi-brand DTC fashion retailer in Korea, noticed that their shoppers kept buying from the same brands they already knew, overlooking hidden gems across their 11 labels. The team had great ideas to make shopping more fun and interactive. Yet, they didn’t have AI experts to bring them to life.
Partnering with YesPlz AI turned their creative ideas into reality fast. By integrating fashion-trained tagging, personalized recommendations, and visual discovery tools, the team delivered a unique, intuitive, and exciting shopping experience. Shoppers now easily discover new brands and styles that match their personal tastes, without the team lifting a finger on manual tagging or AI development.
Shoppers stuck to what they knew: Even with 11 fashion brands, customers tended to shop only familiar names. Handsome existing discovery features weren’t helping shoppers explore new brands. The team wanted to build an interactive tool to spark curiosity and encourage shoppers to explore new brands within their collection.
No AI expertise to turn big ideas into real features: The team had countless creative ideas to create a unique shopping experience that would keep shoppers coming back. But they didn’t have an AI expert team to help turn those ideas into real features on their website.
Manual tagging wasn’t scalable: With a large catalog, manually tagging every product wasn’t practical. They needed automated, fashion-specific tagging to fuel personalized recommendations and search.
Free the team from endless tagging work: The Handsome no longer needs to spend hours manually tagging products. YesPlz fashion-trained AI automatically tags each item with over 20 fashion moods and occasions in seconds. Accurate, consistent product data that powers personalized recommendations, quizzes, and advanced search.
Help shoppers discover their personal style with the Discovery of Taste quiz: Shoppers can now explore styles that feel truly “them.” Using YesPlz AI’s detailed mood and occasion tags, the Discovery of Taste quiz delivers personalized fashion recommendations that match each shopper’s unique taste. This makes discovering new brands and styles natural, fun, and highly engaging.
Make product discovery visual and fun with the Virtual Mannequin Filter: Shoppers can filter products by pointing at a body part on a virtual mannequin and select one option from the list. This interactive, visual tool turns browsing into a playful styling experience, helping shoppers find items and brands they might have missed with traditional search.
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Collaborate to translate ideas into reality: Having great ideas for personalized shopping experiences isn’t enough on its own—partnering with AI experts who can quickly integrate advanced technologies is crucial. This collaboration allows brands to launch differentiated discovery features faster without stretching in-house resources, enabling them to stay competitive and delight shoppers with innovative experiences.
Leverage AI to scale personalization without manual work: Automatically tagging product catalogs with detailed fashion attributes like mood and occasion unlocks powerful personalization. AI-driven tagging, combined with interactive tools such as style quizzes and the Virtual Mannequin Filter, helps DTC brands deliver unique and engaging recommendations that shoppers can’t find elsewhere.
How long does the entire setup process take?
