Unpredictability is unfortunately the norm for 2020, with fashion retailers experiencing unexpected twists and turns over the year. In the context of a pandemic as well as shifting customer expectations, it may be difficult to determine which business decisions to apply to your brand this holiday season.More
Taxonomy is essential in fashion because of the large number of products inherent in the industry, and it points us in the right direction to help us find the clothing we’re looking for.
With investors including initial investors PrimerSazze and igniteXL Ventures both based in Silicon Valley. The investment will be used to scale out the world’s first visual search filter that helps style online consumers through personalized AI technology
By 2025, Artificial Intelligence will be driving the biggest technological advancements across e-commerce and many other industries. Companies that successfully use the power of AI will have a competitive advantage over other businesses in their industry.
Gen Z was born from 2000 to 2008 and grew up in economic turmoil. Naturally, they're frugal and very sensitive about price. Also, they are digital natives, born with a digital device in their hands...
Personalization is a huge revenue driver and when done correctly can drive purchases and repeat engagement. Users have so much choice these days that it’s important to make an impression on them so that you stay top of mind, personalization is a good way to do that.
Imagine a virtual shopping buddy who deeply understands a customer’s preferred styles that can quickly find the right item! That capability can be on your website now, but at what cost?
I worked in one of the luxury fashion brands for 2 years and spent most of my time researching competitors’ and customers’ experiences. Also, as a millennial, who grew up using technology...