Trend Report: Hyper-personalization

If you’re following the latest fashion tech trends, you’ve likely heard of hyper-personalization. But, how are brands using hyper-personalization to transform the customer experience? We explore hyper-personalization trends, and what it means for eCommerce.

by Jess ErdmanContent Marketing Lead

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Do's and Dont's to Improve eCommerce User Journey

We've rounded up our research at YesPlz to create a list of "do's" and "don'ts" for improving the eCommerce user journey. Based on real customer data, these tips can help transform the search and discovery experience for shoppers.

by Jess ErdmanContent Marketing Lead

Trend Report: Fashion Tech and Digital Clothing

Fashion tech is here to stay. In this article, we'll take you through digital clothing and fashion--and how it could change the way you shop.

by Jess ErdmanContent Marketing Lead

What is a personalized recommendation system for fashion?

Personalized recommendation systems are a must-have for eCommerce, as customers are looking for new ways to engage with products. In this article, we’ll go over 3 quick tips for eCommerce interested in implementing visual search filters and search clothes by image.

by Jess ErdmanContent Marketing Lead

Trend Report: Fashion Tech and NFTs

2021 has been a breakout year for fashion tech trends. In our first article of a series, we explore how NFTs are coming to the fashion industry, NFT trends, and the future of NFTs.

by Jess ErdmanContent Marketing Lead

YesPlz x Shopify: AI Product Recommendations

Too many retailers are stuck with static, expensive AI product recommendation systems that aren’t delivering accurate, fashion-forward recommendations to customers. That’s why we decided to create the YesPlz AI Product Recommendation Engine.

by Jess ErdmanContent Marketing Lead

Demystifying Fashion Taxonomies: What Do Customers Really Want?

It's hard to know what customers are really looking for, and the fashion taxonomy can complicate the search process even further. In this piece, we demystify the fashion taxonomy and explain how understanding customer search intentions can shape your eCommerce strategy.

by Jess ErdmanContent Marketing Lead

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