6 Hot AI Fashion Technologies for Retailers

Can you imagine a fashion world where: 

• Your stylist is available 24/7 -  for FREE.

• A fitting room of top brands is right in your bedroom.

• Fashion trends predict themselves before they go viral.

These scenarios are no longer just a dream. They are happening now. It’s thanks to AI fashion technologies. 

6 AI Fashion Technologies for Retailers

This article explores seven hot AI-powered solutions revolutionizing fashion eCommerce, including:

• Multi-modal Fashion AI Search

• Virtual Fitting Room

• AI Model Image Generator

• AI Virtual Sizing

• AI-powered Personal Stylist

• AI Fabric Simulation

These AI fashion tech are transforming how trends are predicted, brands design, advertise, and sell, and consumers search and shop online.

#1 Multi-Modal Fashion AI Search

Forget the frustrating text-based search process and endless scrolling. Now, you can type exactly what’s on your mind into a search bar. And the multimodal search technology will find the perfect match instantly. 

Unlike traditional search engines, this one doesn’t just rely on product descriptions. Instead, it can retrieve information from both words and images. Therefore, it can match fashion item images with shopper input using advanced computer vision.

One standout example of this AI fashion technology is the YesPlz AI fashion search. This startup solution is built exclusively for online fashion businesses. It can be easily integrated into eCommerce websites to enhance their search function. 

• For shoppers: No more struggling with different search terms. Just type what appears in their mind. AI fashion search does the rest. 

• For fashion brands: Smarter product discovery leads to better engagement and higher conversions.

What powers this next-generation search engine? It goes beyond advanced computer vision. AI fashion search leverages fashion-trained large language models. So, it can interpret long and complicated search queries with high accuracy.

#2 Virtual Fitting Room

Try before you buy - without stepping into a physical store. That’s the core idea behind a virtual fitting room. Using a 3D model or portrait, this AI fashion technology overlays clothing on it.

Want a real example of a digital dressing room? Meet Aiuta Virtual Try-on, an AI startup solution for online fashion stores. 

Integrated into eCommerce platforms, it lets shoppers upload their photos. Then, see how fashion items fit their bodies just like they would in a physical store. This minimizes sizing mistakes and boosts confidence in purchasing decisions. It therefore leads to higher shopper satisfaction. 

Meanwhile, a virtual fitting room drives higher sales and better conversions for apparel and fashion businesses. Especially, it decreases the return rate, thus solving one of the biggest problems in online fashion retail. 

Artificial intelligence (AI) and augmented reality (AR) power this AI fashion technology.

AI: 

• Analyze body shape, size, and clothing attributes.

• Ensure that digital outfits adapt naturally to different body types.

AR:

• Overlay digital outfits onto shopper photos.

• Consider lighting, angles, and proportions for a lifelike preview of how outfits look and fit.

#3 AI Model Image Generator

Say goodbye to cameras, studios, and human models. Say goodbye to expensive and time-consuming traditional photoshoots. Yet, brands can still create high-quality fashion images with an AI model image generator. 

Take Fliption, for instance. It can turn one model image into ten different variations. Plus, it effortlessly swaps model faces to reflect diverse customer segments. 

Shoppers can see how clothes look on models of different ethnicities, body types, skin tones, and poses. This isn’t just about aesthetics, it’s about inclusivity. When shoppers see a model that looks like them, they feel more confident about their purchase.

For fashion brands, this AI fashion technology eliminates the need for multiple photo shoots, models, and locations. Brands can generate diverse, location-specific models with zero extra resources. The result? Faster pre- and post-production at a fraction of the cost.

This AI startup solution leverages the following techs to generate lifelike model photoshoots.

• Generative AI: Learn patterns from real fashion images.

• Deep Learning: Understand clothing textures, fabric drapes, and human body proportions.

• Generative Adversarial Networks (GANs): Ensure ultra-realistic details like shadows, folds, and lighting.

#4 PerfittSize – AI-Powered Shoe Size Recommendation

PerfittSize uses smartphone foot scans and a massive shoe database (400+ brands) to match customer profiles with exact sizes, boosting conversions and cutting customer service queries threefold.

• Reduces returns and hesitation with 96% accurate, preference-based sizing (snug/regular/roomy).

• ​Drives 15% higher online sales via confident purchases and reusable foot profiles.

• ​Provides merchandising insights from foot data for smarter inventory and product decisions.

#5 AI-Powered Personal Stylist

Ask any styling questions. Get outfit inspiration for any occasion. Express your personality through fashion. Receive instant answers in a chat. That’s exactly what an AI-powered personal stylist does. And the best part? It is always available 24/7 for free.

Still can't figure out how this virtual assistant works? Meet YesPlz AI’s model, powered by ChatGPT for fashion. Try the live demo of the world's first AI stylist yourself. 

It functions as a chatbot or direct integration into fashion eCommerce platforms. For shoppers, it simplifies searches and delivers personalized shopping experiences. For online fashion retailers, it boosts engagement and increases conversion rates.

What powers this AI startup solution? Two cutting-edge technologies:

• Natural Language Processing (NLP) empowers real conversations. Shoppers can chat with the AI stylist just like they would with a human stylist. Feel free to use casual language, fashion terms, or trend-related buzzwords - even with grammar or spelling mistakes.

• Advanced Computer Vision empowers fashion intelligence. This AI fashion technology can scan product images and detect what’s included, such as:

• What are the fashion items in the image? 

• What are their silhouettes, patterns, and colors? 

• What is the weather and the surrounding background like?

• What is the overall vibe or occasion?

This fashion input helps match shoppers’ queries with the right fashion items in a product catalog. 

#6 AI Fabric Simulation

Test how a fabric behaves on a virtual fashion item. Simulate how it moves, wrinkles, or stretches. Get a more accurate idea of how it will look and fit. All these things can be done without touching a single piece of cloth. That’s the power of AI fabric simulation - a groundbreaking AI startup solution.

Consider Z-emotion, for example. Its cutting-edge 3D garment design software, Z-Wave, is tailored to the fashion industry. It runs on the proprietary Zelus simulation engine. Z-wave can deliver faster and more realistic fabric simulations than traditional 3D design tools.

This AI fashion technology has three main benefits:

• Speed up the design process.

• Reduce waste from physical prototyping.

• Allow designers to visualize the end product without creating samples.

Conclusion

Visual technology, combined with AI, is revolutionizing fashion eCommerce. From AI-powered stylists to AI-based trend forecasting, these fashion startups' innovations improve design processes and enhance shopping experiences. Fashion retailers who embrace these innovations will stay ahead in an increasingly digital world.