It's hard to know what customers are really looking for, and the fashion taxonomy can complicate the search process even further. In this piece, we demystify the fashion taxonomy and explain how understanding customer search intentions can shape your eCommerce strategy.More
Retailers are beginning to re-imagine the search and discovery journey to include non text-based searches, such as search by image. We explore why search by image is the future, and the nuances of search by image tools.
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AI and retail tech
If you’ve read any retail news in the past few years, you’ve likely heard lofty statements about how fashion artificial intelligence is taking over the fashion industry--and the consequences (either good or bad, depending on your optimism) for the entire fashion ecosystem, from supply chain to stores. In our latest article, we break down exactly what is AI in fashion--and why you should care, in a few simple questions.
Many of the trends that emerged in 2020 were simply catalyzed by COVID--but what are the trends for 2021? We take a closer look at fashion eCommerce trends, including product personalization and fashion artificial intelligence.
Personalization is a huge revenue driver and when done correctly can drive purchases and repeat engagement. Users have so much choice these days that it’s important to make an impression on them so that you stay top of mind, personalization is a good way to do that.